"I've spent my career seeking out emerging technologies that push the very boundaries of what's possible, all in the service of telling incredible stories," Cameron said in a statement. "I was at the forefront of CGI over three decades ago, and I've stayed on the cutting edge since. Now, the intersection of generative AI and CGI image creation is the next wave."
The use of generative AI in the entertainment industry has proven highly controversial, with actors fighting for their right to not have their likeness or voice be replaced with AI. Just last week, California passed two new bills protecting actors and performers against AI, setting a precedent for future tech legislation.
Cameron believes AI combined with cutting-edge CGI 'will unlock new ways for artists to tell stories in ways we could have never imagined.' He has a track record of pushing the envelope when it comes to digital filmmaking, including the 'Avatar' series, blockbuster movies that are entirely computer-generated.
Despite its name, Stability AI has had a very rocky past. Earlier this year, the company faced a severe cash crunch, despite former CEO Emad Mostaque raising $100 million for the venture in 2022. The Information reported in May that the company generated less than $5 million in revenue.
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