AFM's Guacline utilizes an AI-generated avatar of Rob Gronkowski to connect with fans, allowing them to engage in a two-way conversation about guacamole recipes.
Alvaro Luque emphasizes the significance of the Super Bowl for the avocado industry, noting that over 95% of avocados sold in the U.S. come from Mexico during this event.
AFM's marketing strategy incorporates AI activations, drawing from previous campaigns like GuacAImole, to create personalized experiences that resonate with fans.
The combination of Gronkowski’s personality and innovative technology is seen as a timely opportunity to engage audiences during the Super Bowl season.
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