Will the EU disrupt AI-powered customer support? | MarTech
Briefly

With customer support managers increasingly adopting AI tools, Gartner predicts an E.U. mandate for 'the right to talk to a human' by 2028 in service interactions.
If the E.U. mandates human interaction in customer support, it may extend to requiring identification of AI-driven content, impacting the deployment of generative AI tools.
Read at MarTech
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