"The debut of Meta's Vibes and OpenAI's Sora 2 has seemingly put a new type of worker in AI's path of destruction: Professional online creators. The new AI video feeds are fun, bizarre, uncanny, and suddenly very popular. Above all, they are social. They are meant to spark conversation, shares, likes, and engagement. And instead of the painstaking content creation process behind today's human-created video, their content is generated effortlessly via prompts."
"A core reason people tune into online creators is they want to watch (or listen to, or read) something authentic, not passed through multiple rounds of approvals or edits. The format has gained popularity as a mass media alternative in particular because of this quality. AI generated media is, by definition, inauthentic, and as such it's not an easy substitute for today's online creators. If anything, more AI slop might drive people to seek out more human generated work."
Meta's Vibes and OpenAI's Sora 2 introduce AI-generated social video feeds that create shareable content from simple prompts, reducing the effort behind viral clips. These feeds are social by design, aiming to spark conversation, shares, likes, and engagement. The sudden popularity of AI video raises concerns that some professional online creators could face displacement, especially models and brand spokespeople. Other creator roles are likely to remain viable because audiences value authenticity, novel viewpoints, and original insights that AI currently struggles to produce. AI tends to recycle existing material rather than generate genuinely new concepts. Increased low-quality AI content could drive demand for human-generated work.
Read at TheWrap
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