Recent analyses of reports on AI and marketing reveal a crucial disparity between marketers' positive perceptions of AI and consumers' skepticism. Although marketers, as indicated by various studies, hold a high level of trust in AI technology and its potential, consumers express deep concerns regarding privacy and data handling. Notably, many consumers prefer the option to interact with human representatives if AI engagement becomes frustrating. While some are willing to pay more for AI-enhanced services, distrust remains a pivotal challenge for businesses implementing AI in customer interactions.
Marketers are enthusiastic about AI's potential, but consumers are skeptical, highlighting a significant disconnect that marketers must understand to effectively engage customers.
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