Reed noted that while she isn't directly related to the creative marketing or customer relationship management at GM, her role as head of media at both GM and her last position at L'Oreal touched on both. "In the past 20 years, the complication is that much more; there are over 75,000 permutations of ways and places to place media... that money needs to be cared for carefully."
Feinberg sees the lines between chief media officer and chief marketing officer blurring. His direction from his chief commercial officer was to drive business results with media across Molson Coors, as well as through analytics and CRM.
Terrana explained that it's pivotal to work with the chief marketing officer to find where customers are spending, target them in the right places, and ensure they receive creative content that aligns with the media team's efforts. "To us, it's all about volume and variety and integration; without these, there's an artificial ceiling on your media spend."
#chief-media-officer #marketing #media-strategy #cross-department-collaboration #digital-transformation
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