In 2025, publishing executives from various companies discuss their evolving use of AI technologies to improve operational efficiencies and enhance consumer interactions. Internally, AI aids in tasks like article classification and data analysis, while externally, companies are cautious with generative AI in writing but are testing its application in search functionalities and translation. Most publishers do not build their own LLMs but prefer using third-party vendors or hybrid models for AI development as they navigate investment and usage strategies in a rapidly changing tech landscape.
Over the past year, publishers have been exploring how AI technology can help them streamline their operations, both to create internal workflow efficiencies and to produce consumer-facing content.
When it comes to consumer-facing uses of AI, publishers have put the brakes on using generative AI to write news articles. However they are experimenting with generative AI for search functions, article translations, and quizzes and games.
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