Meta is developing its own AI search engine to reduce reliance on competitors like Google and Bing, especially as generative AI gains traction and users seek alternatives.
With the decline in Google Search quality driving users to platforms like ChatGPT, Meta's goal is to encourage more searches within its own apps while addressing user concerns about intrusive features.
The company has been indexing sites for its AI search engine for at least eight months, launching a web crawler to source data, similar to OpenAI's methods.
Meta's initiative follows a partnership with Reuters for news reporting in AI responses, indicating a strategic move towards autonomous content sourcing and information delivery.
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