The release of promotional posters for Fantastic Four: First Steps has sparked accusations of AI involvement, although Marvel has refuted these claims. Observers noted peculiar elements such as a duplicated woman's face and a character with four fingers, often indicative of AI generation. With Marvel's financial resources, the posters' subpar quality raises questions about the cost-cutting approach in marketing. This trend contrasts with the film's trailer, which showcases real sets rather than extensive green screen use, leading to doubts about the overall quality of the upcoming film set for release in July.
It feels like a wider problem of Marvel doing things on the cheap, when we all know it has the money to do better than that.
Both posters have an odd look to them, raising questions about the quality and integrity of Marvel's promotional material amid concerns about AI-generated content.
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