"Vodafone made a commercial starring an AI avatar posing as a real lady. This is interesting because Vodafone is a major global brand and not a fly-by-night TikTok company using a ridiculous deepfake of Jackson Galaxy to sell cat toys. The tells in the commercial are obvious and what one would expect. The AI avatar's hair is a bit off, which ruins the charade that this is a real person."
"A facial mole moves around at one point. It's AI. You know the drill. The company responded to a question on a message board as to why it couldn't put "a real person in front of the camera" by saying this is simply an experiment. It said it was "testing different styles of advertising - this time with AI," and that "AI is so much a part of everyday life these days that we also try it out in advertising.""
Vodafone produced a commercial featuring an AI avatar presented as a real woman. The AI avatar displays obvious flaws: hair looks incorrect, physical mannerisms and speaking tone are awkward, and a facial mole shifts position. Vodafone framed the spot as an experiment and said it is testing different advertising styles, using AI because it is part of everyday life. Vodafone previously released a fully AI-generated commercial that provoked controversy for its poor appearance. Social media platforms are increasingly filled with AI-generated virtual influencers and similar synthetic advertising content. Consumers can easily detect the imperfections, undermining attempts to pass avatars as real people.
Read at Engadget
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