UK advertising expenditure experienced a notable increase of 9.7% in Q3 2024, reaching £10.6 billion, marking a historic milestone. This growth is driven by substantial investments in online display advertising, search, and video on-demand services. Concurrently, OpenAI has accused DeepSeek of intellectual property theft, claiming the company used its AI models for training its own open-source competitor, a practice that has raised questions within the AI community regarding ethical boundaries in model training and the practice of utilizing existing AI outputs.
UK Ad Spend has significantly risen by 9.7% in Q3 2024, exceeding £10bn for the first time, highlighting a robust growth in online and video marketing channels.
OpenAI claims that DeepSeek has engaged in a potential intellectual property breach by using outsized AI outputs to enhance their own models, a common yet contentious practice in AI development.
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