I think what you have to consider is all the new evolutions have to be considered and tested... video games are going to use it like other industries will do.
The same appears true with generative AI, now. Ubisoft is not alone - other industry leaders like, once again, Square Enix, are testing the technology...
It's all kicking off with Neo NPCs - Ubisoft's initial embrace of generative AI that I saw demonstrated as a collection of three proof-of-concept demos shown off at GDC.
[
add
]
[
|
|
...
]