The article discusses the pivotal role of AI-based tools in improving digital accessibility in advertising and marketing. Jonathan Hassell, CEO of Hassell Inclusion, highlights three primary benefits where AI can aid marketing teams, such as content accessibility and assistive technologies for individuals with disabilities or aging. While AI tools can significantly enhance the user experience, the article emphasizes the continued importance of human involvement to address the nuanced needs of diverse audiences, ensuring an equitable digital environment for all users.
AI tools such as ChatGPT enhance content accessibility by aiding in idea generation and offering solutions for users who struggle with starting tasks or feeling overwhelmed.
Digital inclusion relies on a partnership between AI tools and human professionals, ensuring that the needs of all users are met, especially those with disabilities.
Collection
[
|
...
]