"Provenance technologies like Content Credentials - which act like a nutrition label for digital content - offer a promising solution by enabling official event photos and other content to carry verifiable metadata like date and time, or if needed, signal whether or not AI was used." - Andy Parsons, Adobe.
"This level of transparency can help dispel doubt, particularly during breaking news and election cycles." - Andy Parsons, highlighting the importance of transparency with digital content.
Some of the biggest names in digital media have been working to sort out this mess, and their solution so far is: more data - specifically, metadata that attaches to a photo and tells you what's real, what's fake, and how that fakery happened.
The problem is interoperability. There are still huge gaps in how this system is being implemented, and it's taking years to get all the necessary players on board to make it work.
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