The evolution of AI overviews is transforming how we search for information online, shifting from traditional search engines to direct answers from chatbots.
Publishers and copyright holders are pushing for a share of revenues generated by AI search tools, reflecting concerns over content usage and value.
Perplexity's move to share ad revenue with publishers indicates a shift towards collaboration in the evolving landscape of AI-driven information.
Bill Gross's ProRata aims to establish a fair revenue-sharing model for publishers as AI companies increasingly generate content-based answers.
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