In this very complex digital economy that we live in now, brand names have become even more important, Placek says. They've got to do more. It's not just help tell a story.' It's got to be memorable. It's got to work across cultures. It's got to move through three or four legal classes, not just one.
If you're looking to compete with the biggest players in the arena, drop the AI. It's not a differentiator. Instead, focus on something with imagination.
[
add
]
[
|
|
...
]