Nearly three-quarters of executives find measuring generative AI sustainability a challenge due to limited transparency from AI providers, according to research from Capgemini.
Cyril Garcia, Capgemini's head of global sustainability services and corporate responsibility, emphasized the need for collaboration, stating, 'If we want generative AI to be a force for sustainable business value, there needs to be a market discussion around data collaboration, drawing up industry-wide standards around how we account for the environmental footprint of AI.'
Niklas Sundberg, CDO at Kuehne+Nagel, remarked that current generative AI tools lack transparency on environmental metrics, saying, 'You should be able to ask Copilot or ChatGPT what the carbon footprint of your last query is but none of the tools will give you a response to that question at the moment.'
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