'The year of implementation': How marketers are leveraging AI on mobile
Briefly

This year's Apple showcase on Sept. 9 is highly anticipated for unveiling new hardware like the iPhone 16 and updates on Apple Intelligence, Apple's venture into generative AI.
Nicole Greene from Gartner stated, "I think everyone was just waiting for [Apple] to get in the game because there's such an opportunity to reach so many people with the capabilities."
Apple's AI plans are expected to redefine consumer interaction with technology, echoing the mobile landscape's shift towards more accessible generative AI applications.
As businesses begin to implement generative AI solutions, they are focusing on its capacity to address current challenges and enhance operational efficiencies significantly.
Read at Marketing Dive
[
]
[
|
]