Gen Z desires to be influencers due to exposure to success stories, seeking self-employment, potential high earnings, and autonomy. The industry has become a dominant avenue for self-expression and learning.
Aspiring influencers now face a highly competitive market requiring strategic planning, diverse skill sets, and perseverance. Success no longer hinges solely on chance but demands calculated efforts.
The influencer sphere is becoming oversaturated, intensifying competition. Notably, the rise of AI influencers poses an additional challenge as companies are drawn to their cost-effective marketing approach.
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