The Super Bowl's best and wackiest AI commercials
Briefly

Microsoft showcased its AI assistant, Copilot, in its first-ever Super Bowl commercial, emphasizing its ability to solve problems and generate solutions for various tasks. The ad featured people defying the limitations that others impose on them and using Copilot to achieve their goals. However, some critics pointed out that the solutions generated by Copilot in the commercial were more aspirational than practical in reality.
"They say I will never open my own business or get my degree. They say I will never make my movie or build something. They say I'm too old to learn something new. Too young to change the world. But I say watch me."
Google showcased the 'Guided Frame' feature on its Pixel 8 smartphone, which leverages AI to assist users in capturing better photos. The feature provides real-time feedback and suggestions to help users frame their shots and ensures that the subject is centered and aligned properly. This AI-powered guidance aims to make photography more accessible and user-friendly for all smartphone users. The commercial highlighted how the 'Guided Frame' feature can help users capture memorable moments with ease and precision.
Instead of focusing on generative aspects of AI, Google's commercial showed off a feature called 'Guided Frame'.
Read at Ars Technica
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