"This week's headlines paint a clear picture: AI is becoming the backbone of business strategy. In today's MadTech Daily, we discuss global ad spend set to top USD$1tn in 2026, WPP being demoted from the FTSE 100, and the EU probing Meta's AI use in WhatsApp. Eventbrite is changing hands in a deal worth USD $500m (£378.8m). The acquisition by Bending Spoons underscores the challenges facing the ticketing platform, whose growth has slowed despite strong brand recognition."
"While Eventbrite faces a reset, other players are doubling down on data and AI. Havas is expanding its global AI and analytics capabilities with the acquisition of Unnest, a French data consulting firm. Anthropic has also tapped Wilson Sonsini for legal advice, signaling its ambition to scale amid fierce AI competition. Meanwhile, Europe is making its own play for AI leadership. Mistral has unveiled a new suite of open-weight models."
Global ad spend is projected to exceed USD$1tn in 2026 while WPP was demoted from the FTSE 100 and the EU is probing Meta's AI use in WhatsApp. Eventbrite is being acquired by Bending Spoons for USD $500m (£378.8m) amid slowing growth despite strong brand recognition. Havas acquired French data consultancy Unnest to expand global AI and analytics capabilities. Anthropic retained Wilson Sonsini for legal counsel as it prepares to scale. Mistral released new open-weight models including Mistral Large 3. A Swedish publisher group filed a police complaint against Mark Zuckerberg over fraudulent ads. UK OOH revenue rose 4.4% in Q3 2025 to £376.6m.
Read at Exchangewire
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