Today's sales landscape requires a strategic shift as cold outreach becomes less effective. Sales leaders must prioritize removing barriers to selling, where AI can be pivotal. Successful sellers are now informed and genuine, utilizing AI to enhance their workflow, particularly in lead research and buyer identification. Recent studies show that sales teams leveraging AI are seeing tangible benefits, including more closed deals and exceeding quotas. The focus must now be on maximizing AI's potential and ensuring it provides a significant return on investment.
Sales representatives are spending only 10 hours a week actually selling. But work smarter with AI to prioritize better and build relationships.
According to our global study, sellers who exceed their quota are 2.5 times more likely to be using AI every day, highlighting its critical role.
The real question becomes: Where does AI drive the most value? It's crucial to ensure AI technologies deliver ROI for sales teams.
Sales organizations investing in AI feel its benefits, with 68% reporting that it's already helping them close more deals.
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