"It started with coding. Generative AI's aptitude for writing code was the death knell for traditional software development, and companies wanted "vibe" coders. Big Tech execs have been praising the vibes this year: Sundar Pichai is vibe coding a web page, Mark Zuckerberg says AI is coming for mid-level engineering work, and Klarna CEO Sebastian Siemiatkowski says he's become an amateur coder thanks to vibe coding. Startups are vibe-coding their way into existence."
"A small number of companies are seeking applicants for job titles like "Vibe Growth Manager," who are tasked with experimenting with AI and building marketing prototypes faster. Last month, Microsoft rolled out what it's calling "vibe working," which involves using agentic tools in Excel and Word that can generate documents and spreadsheets. It lets people without deep knowledge of spreadsheets "speak Excel," or "vibe write" in Word by generating, refining, and asking the author questions as they go."
Generative AI's ability to write code has accelerated a shift in white-collar work toward 'vibing', where AI handles tedious tasks and humans focus on higher-level, improvisational aspects. Companies and executives promote 'vibe coding' and new roles such as 'Vibe Growth Manager' to rapidly prototype marketing and product ideas. Microsoft introduced 'vibe working' tools in Excel and Word to let nonexperts generate and refine documents and spreadsheets. AI-driven video platforms and feeds produce synthetic imagery and 'vibe creators' that alter influencer content. Corporate culture adopts casual language—vibe checks, Chief Vibe Officers—reflecting normalization of AI-enabled ease and experimentation.
Read at Business Insider
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