"The goal is to make it easier for people to click out and visit the sites that interest them and reduce the friction even further," Hema Budaraju told Mashable. This signifies a shift in Google's approach to AI Overviews, aiming to enhance user engagement with publisher sites while addressing concerns over traffic reduction for publishers.
Danielle Coffey, CEO of the News/Media Alliance, warned, "This will be catastrophic to our traffic, as marketed by Google to further satisfy user queries, leaving even less incentive to click through so that we can monetize our content." Her statement highlights the ongoing tension between Google and content publishers regarding search traffic dependency.
Google's AI Overviews faced criticism for potentially decreasing traffic to publishers' websites, as noted by Marc McCollum, chief innovation officer at Raptive, indicating major concerns about the monetization options for publishers amid AI-led changes.
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