As AI reshapes the design landscape, designers are challenged to expand their roles beyond mere craft. They now need to master the unpredictability of AI outputs and enhance user experiences that interact with these systems. The variability in AI's output quality necessitates a shift from traditional design to a more integrated approach that addresses both innovation and functionality in product development. This transformation demands that designers adapt to new workflows and methodologies within smaller, more flexible companies that prioritize rapid iteration and prototyping.
In the age of AI, designers must broaden their roles beyond traditional craftsmanship to include shaping user experiences and managing AI's unpredictable outputs.
The most dangerous thing a designer can do in the age of AI is simply 'just design.' Today, designers need to engage more strategically with technology.
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