The emergence of generative artificial intelligence tools has enabled the rapid production of fake online reviews, complicating the landscape for merchants, consumers, and watchdog groups.
Tech experts note that AI tools allow scammers to create fraudulent reviews at unprecedented speed and volume, undermining the reliability of online consumer feedback.
A recent analysis revealed that nearly 14% of reviews in specific sectors were likely fake, with millions being expressed as AI-generated, indicating a serious issue for consumers.
According to Maury Blackman, AI tools serve as 'really, really good' resources for review scammers, resulting in a growing challenge for authentic consumer feedback.
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