The Death of Search
Briefly

Tech companies are initiating a paradigm shift in online navigation, where traditional search engines evolve into AI-powered platforms, synthesizing information and facilitating the user experience.
The introduction of AI-powered search is aimed at shaping how individuals interact with the internet, promising seamless access to synthesized information while simultaneously raising concerns about what might be lost in this transformation.
As Google and OpenAI unveil their AI search solutions, users experience a blend of convenience and frustration; while searching becomes more intuitive, the limitations and quirks of AI remain apparent.
This unprecedented transition in how search engines function suggests not just a change in technology but a deeper cultural shift in how we seek and process information online.
Read at The Atlantic
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