The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%
Briefly

"I talked with so many very smart people with lots of experience, and those people said that this is definitely a paradigm shift. They said that it's akin to the internet, the world wide web, then the smartphone, and then AI."
"The biggest impact is on opportunity costs for people, it's freeing up so many resources on creative and more value-add endeavors for experimenting with crazy ideas."
"The use of AI tools has made a profound difference to the company's marketing performance. During the first six months of 2024, the company said AI-driven ads reached 3.3 billion impressions."
Read at Business Insider
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