Sylvain Duranton of BCG stresses that companies striving for success in AI must allocate their resources effectively. The majority of efforts, around 70%, should focus on transforming how people work, as opposed to only investing in technology. Missteps can lead to frustrations for leadership, particularly when adjusting their expectations regarding AI's profitability. Duranton highlights the importance of understanding that gains often come from leveraging AI within workforce changes rather than solely from advanced AI technologies like large-language models.
"CEOs' big question around AI in 2024 is which model to use, and in 2025 it's 'Where's my money?'"
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