"Far from devaluing creativity, the AI boom is making it one of the most expensive skills in tech. A job listing for a content strategist at OpenAI, posted earlier this week, comes with a pay package that rivals senior engineering roles: $310,000 to $393,000 in base salary plus equity. Glassdoor data shows the average US content strategist earns about $92,000."
"OpenAI's posting says the person hired will "define and execute the content strategy for ChatGPT.com." "You'll shape how our brand sounds to the world, set the voice and tone guidelines, and roll up your sleeves to write, edit, and publish content that resonates with a global audience of both businesses and consumers," the company wrote. OpenAI is targeting candidates with 6 to 10 or more years of experience in content strategy, copywriting, or growth marketing at a "high-growth company or prominent brand.""
AI-driven demand is elevating compensation for content roles, with OpenAI offering $310,000–$393,000 base plus equity for a content strategist. Meta listed a GenAI content engineer role paying $159,000–$223,000 base plus bonus and equity. Employers seek candidates with years of experience in content strategy, copywriting, growth marketing, and backgrounds in journalism, storytelling, and visual arts. Applicants often need hands-on GenAI experience, including prompt engineering, annotation, or content labeling and analysis. Glassdoor shows the average US content strategist earns about $92,000. High-paying content roles are appearing across industries transformed by generative AI.
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