There's a genuine thirst to figure out what are the implications for their businesses, said Vladimir Lukic, Boston Consulting Group's managing director for technology.
While the tech industry is casting about for ways to make money off generative A.I., the consultants have begun cashing in.
IBM has secured more than $1 billion in sales commitments related to generative A.I., while Accenture booked $300 million in sales last year. About 40 percent of McKinsey's business this year will be generative A.I. related.
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