"More than four in 10 say they disapprove of brands using AI influencers, saying they feel too fake, while 41% worry that AI influencers could be misleading, according to PR Week. Beyond being a creator economy issue, last month, Customers Bank CEO Sam Sidhu sent his AI clone to deliver prepared remarks in a quarterly earnings call for about half an hour before revealing that those remarks had been delivered by his AI clone, CNBC reported."
"On the one hand, this is dressed as efficiency. But for employees and audiences, including investors, potential clients, consumers, etc., it raises the question: If a person is easily replaceable by a robot without feelings, emotion, or real nuance and human understanding, what exactly can be trusted? What remains relatable and builds genuine connection? Authenticity Is The Competitive Career Advantage"
""I'm not worried that AI influencer can take over my brand because can't nobody be Tab but me," she said with a smile and her warm Southern charm that she's most recognized for. "I think just staying rooted in being who I am is what's important," she explained in our interview. "I do a lot of things in the moment, and when you do things in the moment, honey, it don't get no more real than that. You know, if something hits me in the moment, I'm like, oh, let me get my phone and record it and post. An AI has to be planned. It has to be programmed. It has to be told what to do.""
More than four in 10 people disapprove of brands using AI influencers, and 41% worry AI influencers could be misleading. An example involves a bank CEO using an AI clone to deliver prepared remarks during an earnings call, raising concerns about trust and replaceability. The core issue is whether audiences can rely on messages when a person can be substituted by a system without real feelings, emotion, or nuance. Authenticity is presented as a competitive career advantage. Tabitha Brown emphasizes that no one can be her, and that staying rooted in her real self matters. She highlights that spontaneous, in-the-moment recording feels more real than content that must be planned, programmed, and instructed.
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