"Purpose is a human-centered commitment rooted in vision and values that answers a simple but essential question: Why? It is intentional, strategic, and foundational to trust and longevity."
"Digital technologies don't erase values; they amplify them. So if sustainability has become politically fraught and AI is becoming operationally inevitable, it raises a bigger question: What actually matters long-term?"
"Research from Harvard Business Review shows that most firms have actually continued their sustainability efforts but are choosing to talk about them less publicly, something that analysts are now calling 'greenhushing.'"
Sustainability and ESG have lost prominence in business discussions, overshadowed by the excitement surrounding AI. Purpose, defined as a human-centered commitment rooted in vision and values, is crucial for trust and longevity. Despite a perceived retreat from sustainability, many companies continue their efforts privately, a phenomenon termed 'greenhushing.' Research indicates that a significant majority of Fortune Global 500 companies still report on ESG, highlighting the ongoing importance of sustainability even as public discourse shifts.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]