"Brands are prioritizing speed and volume, producing vast amounts of content—especially video—to meet the demands of digital channels and fleeting audience attention. They’re experimenting with various formats and elements to see what resonates, all while using the same resources."
"Consistency is essential for brand-building, authenticity and trust. Global brands strive for standardized content management and guidelines across markets to maintain a unified voice while also captivating audiences."
"Quality insights are crucial, and marketing leaders must leverage insights to foster relevant, empathetic connections with their audiences. This means closing the feedback loop to analyze what content works and ensuring clean data for effective tagging."
"AI-driven insight is currently most impactful in the area of in-context ROI—the ability to combine multiple data sources and use AI to make meaningful correlations, connecting performance metrics with production costs and timelines."
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