"The rocket company ran its first Super Bowl ad for its Starlink satellite internet on Sunday, the first time any of Elon Musk's companies have run an ad at the showpiece event. The 30-second spot features audio from a speech by legendary science-fiction author Arthur C. Clarke, set to footage of SpaceX's Falcon 9 and Starship rocket boosters returning to Earth. It shows Starlink operating in a series of remote locations and touts the satellite internet service's mission of "fast, affordable internet, available everywhere.""
"The ad marks a departure for Musk's companies, which have in the past shunned advertising in favor of using the billionaire's outspoken public persona for publicity. SpaceX running its own stand-alone Super Bowl ad is a significant development, with 30-second ad slots costing between $8 million and $10 million on average this year, per broadcaster NBCUniversal. It comes as SpaceX gears up for a public offering later this year that could value the rocket company at as much as $1.5 trillion."
SpaceX ran its first Super Bowl advertisement to promote its Starlink satellite internet service, marking the first Super Bowl ad appearance for any of Elon Musk's companies. The 30-second commercial uses audio from Arthur C. Clarke and footage of Falcon 9 and Starship boosters returning to Earth, showing Starlink operating in remote locations and promoting "fast, affordable internet, available everywhere." The move departs from previous reliance on Musk's public profile and high-visibility rocket tests after Tesla cut its marketing team. SpaceX has begun paid advertising as it prepares for a potential IPO that could value the company up to $1.5 trillion.
Read at Business Insider
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