"Videos made with OpenAI's Sora app are flooding TikTok, Instagram Reels and other platforms, making people increasingly familiar and fed up with nearly unavoidable synthetic footage being pumped out by what amounts to an artificial intelligence slop machine. Digital safety experts say something else that is happening may be less obvious but more consequential to the future of the internet: OpenAI has essentially rebranded deepfakes as a light-hearted plaything and recommendation engines are loving it."
"As the videos race across millions of peoples' feeds, perceptions are being quickly reshaped about the truth, and soon, perhaps the basic norms of being online. "It's as if deepfakes got a publicist and a distribution deal," said Daisy Soderberg-Rivkin, a former trust and safety manager at TikTok. "It's an amplification of something that has been scary for a while, but now it has a whole new platform.""
Videos made with OpenAI's Sora app are flooding TikTok, Instagram Reels and other platforms, making people more familiar and frustrated with pervasive synthetic footage. Digital safety experts warn that the rollout has effectively rebranded deepfakes as a light-hearted plaything that recommendation engines favor, reshaping perceptions of truth and online norms. Trust and safety officials express concern that the public is unprepared for a collapse between reality and fakery, enabling believable fabricated video evidence that can target groups or individuals and facilitate large-scale scams. OpenAI implemented guardrails in Sora, including moderation, content restrictions, watermarks and controls over users' likenesses.
Read at www.npr.org
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