"Snapchat is taking another step into generative AI, with its new Imagine Lens, which enables users to recreate images from the Snap camera or their camera roll using text prompts. As you can see in this example, much like Meta's Imagine Yourself AI option, or YouTube's Dream Screen, or TikTok's AI Self process, or even Snapchat's own Dreams AI option, Snapchat's new Imagine option will give you another way to use AI to re-contextualize your selfies, and/or other images."
"As explained by Snap: Today we're introducing the Imagine Lens, our first Open Prompt Image Generation Lens. With the Imagine Lens, Snapchatters can create, edit, and recreate Snaps simply by entering their own prompts, then seamlessly share them with friends, post to their Story, or outside of Snapchat. So it's different from Snap's Dreams Lens, which it launched back in 2023, in that this process enables you to enter in a description for your AI generation."
"Dreams comes up with alternative scenarios for your image, but you don't have the capacity to enter them yourself. So it's a new (for Snap) generative AI process, that will enable Snapchat users to reimagine themselves in totally different contexts. Why? I don't know, but social media apps seem convinced that people really want to create images of themselves as astronauts, or cowboys, or whatever else, even in an app like Snap, which is more focused on direct interaction with friends."
Snapchat's Imagine Lens allows users to create, edit, and recreate images captured with the Snap camera or stored in the camera roll by entering open text prompts. Users can then share generated images with friends, post them to Story, or export them outside of Snapchat. The Imagine Lens differs from the Dreams Lens by allowing users to input descriptive prompts rather than relying on preset alternative scenarios. The Lens enables reimagining of selfies in varied contexts, from astronauts to cowboys. The feature raises questions about authenticity since AI-generated images do not depict actual experiences. Platform usage will determine its social relevance.
Read at www.socialmediatoday.com
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