Snapchat has unveiled new AI Video Lenses for its Platinum subscribers, featuring animated animals like a fox and raccoon, along with flowers that react to camera movements. These lenses are powered by Snapchat's proprietary generative video model and aim to enhance user engagement with innovative augmented reality (AR) experiences. Snap plans to introduce new AI lenses weekly, reinforcing its commitment as a leader in integrating advanced AI and machine learning tools into user experiences on its platform.
These Lenses, powered by our in-house built generative video model, bring some of the most cutting edge AI tools available today to Snapchatters through a familiar Lens format.
We have a long history of being first movers to bring advanced AR, ML and AI tools directly to our community, and we're excited to see what Snapchatters create.
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