Snapchat's parent company, Snap, exceeded quarterly estimates with a reported 453 million daily active users, marking a rise of 39 million. Revenues increased by 14% to $1.55 billion, leading to a profit of $9 million contrasted with a $248 million loss from the same quarter the previous year. Direct response ad revenue was a key contributor, experiencing a 14% growth year-over-year. Additionally, Snap's AI advancements are poised to enhance user engagement and performance, reflecting its forward-looking strategy.
In 2024, we made significant progress on our core priorities of growing our community and improving depth of engagement, driving top line revenue growth and diversifying our revenue sources.
Direct response ad revenue growth was up 14% year-over-year in Q4 and was the largest driver of our ad revenue growth in 2024.
Active advertisers more than doubled in Q4, with the improvements we have made to our advertising platform driving improved advertiser performance and helping to grow revenue.
Snap's AI text-to-image research model can produce high-resolution images in around 1.4 seconds on an iPhone 16 Pro Max, reducing computational costs significantly.
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