Snapchat is making a significant leap by introducing its first-ever video generative AI Lenses, aimed at premium subscribers. This launch utilizes Snap's proprietary generative video model, reinforcing its commitment to integrating AI into its offerings. The initial release features three Lenses—'Raccoon', 'Fox', and 'Spring Flowers'—that enhance user engagement through animated experiences. This strategic move positions Snapchat ahead of competitors like Instagram and TikTok while promising to deliver more Lenses on a weekly basis, showcasing the company's ongoing innovation in the AI and AR landscape.
These Lenses, powered by our in-house built generative video model, bring some of the most cutting edge AI tools available today to Snapchatters through a familiar Lens format.
Snap has been seen as a leader in AR, but has also been investing in AI over the past few years alongside nearly every other tech company.
The initial Lenses include 'Raccoon' and 'Fox,' both of which animate furry friends cuddling up with you.
The launch comes as Snap unveiled an AI video-generation tool at its Partner Summit last September.
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