AI agents are transforming business operations, particularly in marketing, by enhancing automation and efficiency. However, as they become integral to daily tasks, the need for governance is critical to ensure responsible and ethical use. Experts stress the importance of establishing AI guardrails before implementing technology, advocating a governance-first approach that involves creating a council across various business functions to set policies. This is vital in mitigating risks associated with the misuse of AI, especially as its capabilities grow.
"The question is the same, whether it is generative AI, traditional AI, machine learning or agentic, is the LLM returning the appropriate response or not?"
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