The federal lawsuit filed against Apple accuses the company of misleading consumers by overpromising advanced AI features for Siri during the iPhone 16 marketing campaign. The lawsuit, on behalf of consumers, claims that Apple's advertising induced them to buy the latest iPhone models based on false expectations. Apple reportedly admitted that the advanced features claimed will not be available until 2026, leading to accusations of violating various consumer protection laws and engaging in deceptive marketing practices, thereby enhancing Apple's market position unethically.
A federal lawsuit claims Apple misled consumers about Siri's capabilities, advertising features that were never delivered, leading to deceptive sales practices.
The lawsuit highlights violations of consumer protection laws, asserting Apple falsely marketed advanced AI features for Siri that won't materialize until 2026.
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