Apple is expected to announce a partnership with OpenAI for deep integration between existing properties and generative AI, primarily focusing on enhancing Siri's capabilities.
Siri has historically fallen short of expectations due to complexity and capability challenges, with Apple aiming to revolutionize it through the upcoming AI plans.
Norman Winarsky, Siri co-founder, highlighted the complexity of developing a flawless voice assistant for a vast user base, stressing the challenges faced by companies at such a scale.
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