"It is kind of three dimensional chess right now to figure out whether to build, buy or partner. I think the biggest thing that we try to prioritize is how we can make decisions that are in the long-term, best interest of our customers, and that differentiate us from what we know we're world class at, which is enterprise automation in our platform," Kirk told TechCrunch.
"Like other major waves of technology innovation, breakthrough capabilities in generative AI are coming through entities that have laser focused on the tech itself, in other words: startups. ServiceNow's acquisition strategy has been in line with our expectations for being a leader in accelerating value from generative AI," Greden told TechCrunch.
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