As CES showcases cutting-edge AI innovations, it also underscores an unsettling reality: the same tools that enhance creativity are being weaponized to deceive.
Trust has always been a brand's most valuable currency. Losing it can be catastrophic. Consumers are already wary, with many doubting the authenticity of what they encounter online.
Brands and agencies need to act decisively to protect their relationships with audiences. Agencies must help their clients embrace transparency and focus on authenticity.
Technology should enhance human connections, not replace them. Campaigns that resonate are rooted in genuine creativity and trust.
Collection
[
|
...
]