SAP expands CX offering with AI toolkit at Sapphire conference, focusing on generative AI tools for personalized content in business applications.
New SAP CX capabilities include AI shopping assistant, AI image creator, and generative AI tool builder for personalized content creation.
Consumer Insights solution introduced for consumer products companies to improve promotion planning and enhance revenue growth management.
SAP's integration with S/4HANA Cloud aims to streamline pricing and promotion data management for businesses, enhancing revenue growth initiatives.
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