Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago. Kelman identified four waves of AI - Predictive, Generative, Autonomous, and AI General Intelligence. “We are starting to enter the third wave,” he said, where AI will begin to take actions on its own.
The strategy for Einstein Copilots is clearly to give business users in marketing, commerce, and other functions the ability to have complex tasks, like creating personalized customer journeys, executed by AI - directed by the business user through natural language prompts.
The Copilot for marketing can automatically generate marketing briefs and content and create email campaigns. Via Data Cloud, it can ingest and execute on a brand's own datasets, including customer data, even if the brand is storing its data in AWS, Snowflake, Databricks or other repositories.
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