Salesforce announced a 6% price increase for its Sales Cloud, Service Cloud, and other products, effective August 1, while introducing its Agentforce platform for AI integration. The lower-priced Agentforce add-ons will start at $125 per user, offering prebuilt templates and analytics. This decision comes despite internal acknowledgment of AI's limitations in effectively handling basic CRM tasks, raising questions about the value of AI integration. Salesforce's new Flex Credits system aims to help manage costs as the industry continues to adapt its pricing strategies for AI services.
Salesforce is raising prices by an average of 6% for various products, citing increased AI integration as the reason, despite research highlighting AI's limitations in CRM tasks.
Despite the price hikes, Salesforce claims that the increased integration with AI justifies the added costs, although internal research indicates that AI underperforms in basic CRM tasks.
Salesforce's new Agentforce platform aims to empower users with AI capabilities. This includes customizable features and analytics to streamline workflows, starting at $125 per user per month.
Salesforce's Flex Credits aim to provide better cost management for clients, reflecting ongoing uncertainty in AI pricing models as industry vendors evolve their strategies.
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