"Not all members will be interested in taking advantage of the opportunities that licensing their digital voice replicas might offer, and that's understandable. But for those who do, you now have a safe option," said Duncan Crabtree-Ireland, SAG-AFTRA's national executive director and chief negotiator.
"SAG-AFTRA and Narrativ are setting a new standard for the ethical use of A.I.-generated voice replicas in digital advertising," the union stated.
The individual members will have the ability to negotiate fees for the use of their voice on a project by project basis, so long as the fee isn't lower than SAG-AFTRA's minimum per its most recent commercials contract with advertisers.
Narrativ has agreed to our terms, and its platform is an excellent example of how A.I. can be ethically used, by putting compensation, informed consent and control in the hands of individual performers.
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