Ryan Serhant: AI will make real estate agents more personable in home buying and selling
Briefly

Ryan Serhant emphasized that AI changes real estate, making it less about information access and more about agents fostering deeper client relationships.
Serhant noted that as agents leverage AI, they will need to differentiate themselves in a competitive market, where attention becomes the key asset.
He argued that the real estate product has shifted from merely skill set to providing quality attention to that skill set, enhancing client interactions.
His company, Serhant, created "Simple" for automation, aiming to free up agents' time by managing the daily grind of customer relationship tasks.
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